As I said earlier, I would like to work as a revenue manager for a luxury hotel. Revenue manager must be good marketer and seller in addition to be good trend and price analysist. The problem is that I am completely "dumb" at internet tools and all the related new technology. Thus, I would say I have to learn everything! Still, if I am asked to make a list of what seems more important for me, I would say:
- How to use blogs and social networks in order to optimize your CRM and improve your brand image and grow your customers base
- How to create and use mobile applications
- Improve my understanding of SEO and SEM to be able to improve my company ranking and popularity
- How to search efficiently the internet to gain time and money when I will look for information about my competitors and the new trends in hospitality etc.
- Understanding the pros and cons of the different booking channels in the travel industry and how to work with each of them to optimize a hotel booking
I hope this class will help me to develop these skills. After 2 classes, I must say I am quite confident it is not hopeless...
Absolutely not hopeless = this is the right time to be on the edge of the wave...like your background.
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