Comment on Miguel Sanchez's blog

I think the article Miguel chose to treat is very interesting: with the apparition and wide use of internet and the related technology, hoteliers are aware they cannot "cheat" with the prices. Consumers have the tools to check and compare the rates between the hotels and they will select the one with the best value for money. However, there is still a risk for the consumers looking only for the best deal: they will take into account the location, the facilities, the different services provided by the hotels...in brief the PHYSICAL assets of the hotels. Based on that, they will chose one. But don't they forget one of the most important criteria, which is,alas, not included in the price? It is one of the crucial element of the hotel experience, the human side of course or QUALITY OF SERVICE! It would be great if this component could be measured and included in the rates. It would maybe force some professionals to react...