"Expedia launches new hotel page designs"

Now, here is an interesting article about how the design of your website can improve your sales.

Expedia announced it would redesign its Expedia-branded websites in several countries to maximize their efficiency and profit. Indeed, with its new webpages, the customers will not have to leave the hotel main page to find additional information. Links will be directly on the main page and information will pop up in front of the screen, allowing the guests to return directly to their previous page after they closed the overlay.

Plus, they will access directly all the comments from travelers, while it was limited to 25 reviews in the past. The chance to transform lookers into bookers is then higher.

I think it is a very smart strategy when we know how impatient people are now. For 1 additional click, you may lose a valuable customer! We are used to have everything here and now, we want things to be simple and easy to use, while detailed and rich. The proposal by Expedia seems to be a good answer to travelers demand as the temptation to click and book will always be present. Besides, this trend is already used by more and more hotels that found that including a booking banner on each page increased the online booking rates. Designing a good website is necessary now, first to attract customers with appealing colors, music, videos etc and second to drive them to buy thanks to convenient, quick and easy to use applications. Fortunately for me, it is not yet that easy to book from some websites or I would already been in the red!