Welcome to my blog

Welcome dear visitors!

You may wonder what this "Digital Marketing" blog is about and who I am, what is my level of expertise in digital communication and the hospitality sector right? Let me answer your questions with a brief introduction...

I am Lauriane Laurent, a 24 year old French student and I will graduate my MBA in Hospitality Management and Luxury Brands by the end of next year at the CMH in Paris.

This year, I decided to follow the "Digital Marketing in Hospitality" class and this blog is part of my assignment. My mission is the following: each week, I have to select an article related to the hospitality sector to comment on. The aim is thus to develop my internet skills by practicing online tools and to develop my analysis skills and knowledge of the hospitality sector.

Now, what about my level... Well, I am almost ashamed to admit it but my internet skills are VERY limited. Hard to believe for someone of my age, I know and it is to solve this huge problem that I took this class. Indeed, I am aware that today, it is impossible to become a leader without mastering the internet tools and the related new technology.Thus, I am ready to learn everything I can in that field to succeed as a leader of tomorrow.

Through this blog, you will follow my progress in the digital field but I do not expect you to be spectators only. I will choose articles related both to my future career and to the digital marketing. As a beginner, I may make mistakes and you may not share my opinion on some topics. What I mean is that all you will find in this blog will be subject to debate. Do not hesitate to correct me and to share your views!

Thanks in advance for your future collaboration to my blog!